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CNL FMCG

Industries - Fast Moving Consumer Goods (FMCG)

In Fast Moving Consumer Goods (often referred as FMCG) industry, agile supply chain and inventory management practices are absolutely crucial to ensure stock availability and take inventory-carrying costs under control. Meanwhile, manufacturers of FMCG products are being asked to do more with less - including responding to growing retailer demands in pricing, packaging, and distribution.

Client Challenge

Our client is one of the world’s largest consumer goods company. With a sophisticated, multi-level, nationwide retailing network in China, the client faces increasing challenges from distributors and retailers to ensure timely order fulfillment, accurate and on-time delivery, and responsive promotion activity cooperation.

CNL Solution

By utilizing our proprietary order consolidation and automated fulfillment process and our transportation optimization system, HurryTop logistics consultants helped the client greatly reduced order-to-delivery lead-time. HurryTop also leveraged strong cash-flow position to participate in goods trading business by offering vendor-managed inventory service so as to help the client dramatically reduced inventory carrying cost.

The Result

CNL FMCG result
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