The consumer electronics industry is a highly competitive and rapidly changing sector that demands comprehensive warehousing and logistics services. Given China’s vast geographical coverage and extensive after-service requirement by consumers, CNL recognizes that a good supply chain strategy is essential for client success, and serving the consumer electronics industry is a core competency at CNL.
Our client is an European Fortune 500 Consumer Electronics company that enjoys leading brand and market share position in China. In more than 20 years’ endeavor of market development, the company has established an extensive while somewhat redundant logistics facility network across China. To streamline its supply chain operations and provide responsive after-sales service is critical for the client to sustain its leadership position in the evermore competitive marketplace.
CNL supply chain consultants helped the client optimize its warehouse and service center network by carefully studying client’s sales historical data, inventory management process and total logistics assets. Leveraging CNL’s dedicated regional distribution centers and public warehouses, we also provided the client greater flexibility in seasonal periods. Our expertise in service parts logistics management enabled the clients to commit higher service satisfaction to the consumers and reduce the overall cost while maintaining superior service.
